Image by Renee Kiffin

Case study

Cellular Agriculture Science Communication

The Educated Choices Program (Lawrenceville, GA, US) commissioned North Mountain to create an educational tool that explores the science of cellular agriculture and cultivated meat.

The site www.WhatIsCultivatedMeat.com—is designed to provide answers to the most frequently asked questions entered into search engines.

Technical advisors

We partnered with 31 academic and industry experts who volunteered to serve as technical advisors. They conducted peer reviews of content on this website, within their scientific area of expertise.

Science communication principles

We developed content based on evidence-based communication principles about how to convey complex scientific information. Content areas included:

  • The Process: How Is Cultivated Meat Made?

  • The Product: What Is Cultivated Meat?

  • Our Health: How Could Cultivated Meat Affect Our Health?

  • Our Environment: How Could Cultivated Meat Affect The Earth?

  • Our Society: How Could Cultivated Meat Affect Our Society?

  • FAQs: Find Answers to Your Questions

  • News: The Latest in Cellular Agriculture

Visual communication

We created several graphics to visually convey complex information. Graphics are available for free download under the CC_BY_4.0 license.

Screen Shot 2021-08-12 at 8.57.07 AM.png
Screen Shot 2021-08-12 at 8.57.35 AM.png

Learn more

Please visit www.WhatIsCultivatedMeat.com to learn about the science and impacts of cellular agriculture, read the latest developments in the news, and download shareable graphics.