PROJECTS
Our research and communication projects help mission-driven organizations understand their consumer base.
Read our case studies for highlights of research findings or take a quick look at our selected projects to learn more about our work in sustainable food and materials.
CASE STUDIES
SELECTED PROJECTS
RESEARCH STUDY: US AND UK CONSUMER ADOPTION OF CULTIVATED MEAT
In this large representative survey study of US and UK consumers, we investigated consumer adoption of cultivated meat using a Diffusion of Innovations lens. We reported general population findings and segmented consumers by generational category and their degree of enthusiasm. The project included study design, data collection and analysis, and dissemination of findings. We published our findings in the peer-reviewed journal Foods, and The Guardian covered the research findings.
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