PROJECTS

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RESEARCH STUDY:

US AND UK CONSUMER ADOPTION OF CULTIVATED MEAT

In this large representative survey study of US and UK consumers, we investigated consumer adoption of cultivated meat using a Diffusion of Innovations lens. We reported general population findings and segmented consumers by generational category and their degree of enthusiasm. The project included study design, data collection and analysis, and dissemination of findings. We published our findings in the peer-reviewed journal, Foods, and The Guardian covered the research findings.

SCIENCE COMMUNICATION WEBSITE:
WWW.WHATISCULTIVATEDMEAT.COM

We created a science communication website about cellular agriculture to serve as an educational resource for laypersons to understand this new meat production method. The project included content development, site design, visual design, SEO optimization, and technical advising with experts from academia and industry.

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RESEARCH STUDY: SOUTH AFRICAN CONSUMER ADOPTiON OF ALTERNATIVE PROTEIN

We are serving as research advisors for the Credence Institute’s online survey study of South African consumers. The study will assess consumer adoption of plant-based and cultivated meat as pathways to a sustainable and equitable food supply.

PROGRAM EVALUATION: QUANTITATIVE IMPACT ASSESSMENT

We are designing and implementing an effective and sustainable outreach evaluation process for VegFund’s four programmatic areas. The project includes designing surveys, developing data collection protocols, writing a training manual and conducting a webinar, developing a long-term tracking system, and writing reports.

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DATA ASSESSMENT: QUANTIFYING MEAT CONSUMPTION IN THE US AND CHINA

We conducted a data search and feasibility assessment for sources that quantify meat consumption in the US and China by meat product type.